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Before 2004 respectively by derrick rose shoes, Ardee reaches Si surmounted, Li Ning wishes luck on moving to a new home first place in the recent 10 years, at that time the populace do not have too many understanding to "the brand"; In 2008 Beijing Olympic Games, soaring torch Li Ning, also lit the consumer to pursue once again to Li Ning holds, and in 2009 by 8,387,000,000 Yuan earnings, occupied the domestic sale second position in a hierarchy, and in 2010 achieved 9,400,000,000 Yuan, in 2011 reduced to 8,929,000,000 Yuan.Adds on Shandong two stars, Shanghai returns to shoes business and so on the strength, outside the Quanzhou regiment's native place brand, in 2011 earning approximately 15,000,000,000 Yuan.

The external international brand, the nike shoes earning surpasses 12,000,000,000 Yuan, Ardee reaches Si's earning to surpass 10,000,000,000 Yuan, in addition Chinese trend management KAPPA, PHENIX total receive 2,000,000,000 Yuan, as well as the young tiger horse, Kuang Wei and so on puts together, probably occupies 25,000,000,000 Yuan markets.Is opposite with the Quanzhou regiment, the international brand mainly occupies in one, two markets, in well-knownness, aspects and so on the fine reputation is occupying the superiority, but also must guard against the native place brand which seizes every opportunity.

On April 14, the Wuhan square business is freezing most new style cheap nike with 1 cubic meter ice piece in, as soon as who can use for 30 seconds to break open the ice piece to take out the shoe to be able to obtain the track shoes, the attraction multitudinous customers comes to try the skill, the hammer breaks trades the spanner, an hour advances uninterruptedly diligently, at the end of the ice four shoots, posture respectively different.Finally the 96th customer "seizes the valuable wonderful ice" the success to win the track shoes.

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