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At present, most manufacturers nike shoes role played by the developers by the large number of products, marketing, and homeopathic products wholesale to distributors, and then by the distributor and wholesale to a retail franchise business, supply chain is too long, and a weakening of the product, the price of chains and distortion of information too large a proportion, the retail end of the inventory, and will not be immediately effective brands of monitors. At present, this 3 level supply chain model of the flow slow decision-making, and cash flow problems, natural products can cause inventory. While the concept, a large number, most Nike brand companies in the process of the retail sales in all aspects of product management, extensive use in the terminal, how do you sell products from the listing to sales and marketing activities, displays, sales, and promotions every detail how, branding activities for the end product if it helps, consider whether the Design terminal vital needs?

cheap nike brand itself with very little industry, not enough precision, brand manufacturers need to stoop low profile, close to the terminal, improve, or even smoothes out supply chain, retail, and every aspect of design, production, logistics, sales presentation, the sales force capacity, resulting in an effective consumer feedback between series, to break down the entire interest chain a chain. In the Decathlon is the model, the set design and processing (other than packet-based) and sales in vertical industry chain mode, and a sports equipment manufacturer and sporting goods retailers, two roles, while the upper king 100, production and marketing of the industry chain sporting goods industry is also worth drawing on their colleagues.

There are some brands to the nba shoes, for example, assets, however, do not ignore the brand, such as to not pull the control channel is not the fact. The flat-out channels of return, the granular, allowing the terminal with the brand's interests more closely connected, turn on a brand new relationship with the consumer, will also be on brand of fine-grained, expansion, or will be, sports goods industry supply chain in the direction of reform.